We build brands.
We grow businesses.
Understanding customers begins with research, and extracting the right insights to build an engaging brand strategy.
Brand Positioning & Architecture
We like to say we are taking the pulse of brands in Asia on a daily basis, which gives us evidence-based insights we can leverage to develop your Brand Positioning, including your Brand Promise, key differentiators and Brand Personality, as well as Brand Architecture.
We then proceed to deliver actionable solutions that include: brand/product naming, development of logo, development of design assets including corporate identity and Web Site Marketing materials.
Brand Communication & Launch
With so many marketing messages bombarding the consumers every day, it is of paramount importance that brands identify the right messages and channels to engage with their customers. We use insights extracted from research to map out the key messages to communicate to each customer segment, and the optimal most channels to use. Essentially, this acts as a road map for developing marketing campaigns.